New Analysis From Pew Research: “Americans Still Prefer Watching to Reading the News – and Mostly Still Through Television”
From Pew Research:
Americans continue to prefer watching the news rather than reading or listening to it, and their viewing loyalties have yet to migrate fully to the web. Instead, the majority of U.S. adults who prefer to watch the news opt for television as their primary news platform, according to a new Pew Research Center survey conducted July 30-Aug. 12, 2018, among 3,425 U.S. adults who are members of the Center’s nationally representative American Trends Panel.
Overall, 47% of Americans prefer watching the news rather than reading or listening to it. That is unchanged from 46% in 2016 and outpaces the 34% who prefer to read the news and 19% who prefer to listen to it – both of which also remain on par with 2016 figures.
In addition to exploring the preferred format for news consumption, the study also measured which platform people preferred most for their news: print, television (through local, network or cable channels), the internet (through websites, apps or social media) or radio. Television continues to rank first as the preferred platform. Just over four-in-ten U.S. adults (44%) prefer TV, compared with about a third (34%) who prefer the web, 14% who prefer radio and 7% who prefer print. The only meaningful shifts since 2016 are a small increase in online and decrease in print news consumption.
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About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.