From the Associated Press:
In the battle for online privacy, U.S. search giant Google is a Goliath facing a handful of European Davids.
The backlash over Big Tech’s collection of personal data offers new hope to a number of little-known search engines that promise to protect user privacy.
Sites like Britain’s Mojeek , France’s Qwant , Unbubble in Germany and Swisscows don’t track user data, filter results or show “behavioral” ads.
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Outside Europe, there’s also U.S. site DuckDuckGo.
Some privacy search operators say it’s equally important to help users avoid “filter bubbles,” in which content is pre-selected by the likes of Google and Facebook based on previous searches and other data.
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