From the Associated Press:
In the battle for online privacy, U.S. search giant Google is a Goliath facing a handful of European Davids.
The backlash over Big Tech’s collection of personal data offers new hope to a number of little-known search engines that promise to protect user privacy.
Sites like Britain’s Mojeek , France’s Qwant , Unbubble in Germany and Swisscows don’t track user data, filter results or show “behavioral” ads.
Outside Europe, there’s also U.S. site DuckDuckGo.
Some privacy search operators say it’s equally important to help users avoid “filter bubbles,” in which content is pre-selected by the likes of Google and Facebook based on previous searches and other data.
See Also: Searx