November 30, 2020

Election 2018: Facebook Introduces the “Ad Archive Report”

From Facebook:

Today we’re introducing the Ad Archive Report for ads in the US related to politics and issues of national importance. It’s available to anyone regardless of whether you’re a Facebook user or not.

This report will help you more easily find information such as the total number of ads and spend in the archive; searchable tables to find exact spend by advertiser; as well as top keywords searched. It will also provide the Page name; “Paid for by” disclaimer; total number of ads from a particular advertiser; and a link to those ads in the archive.

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The report is updated weekly and can be accessed through the home page of the Archive. It will be downloadable soon.

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You can start your own search in the Ad Archive, which houses ads for up to seven years and is also now accessible to anyone.

We’re also encouraging deeper analysis of the Ad Archive by offering an API. Please fill out the form if you’re interested, and we’ll reach out after this initial test with a few groups of academics, publishers and researchers.

Direct to Ad Archive Report

Read the Complete Blog Post

See Also: Facebook Ad Archive (Searchable)

See Also: Political Advertising on Google (Database and Report)

See Also: Twitter Political Ads Transparency Center

See Also: The Big List of Political Ad Policies From Leading Social & Search Platforms (via MarketingLand)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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