New Report Provides Look at How Canadian Audiobook Listeners Discover, Use, and Think About Audiobooks; Science Fiction/Fantasy, Mysteries, Romance Most Popular Genres
From Booknet Canada:
A new study from BookNet Canada finds that 41% of audiobook listeners in Canada have listened to science fiction and fantasy books, followed by mysteries (38%), thrillers (32%), romance (29%), and memoirs (28%).
The recent survey of adult book buyers and audiobook listeners from across the country also shows that almost half have consumed the same book in multiple formats, and one in three listened to a sample before purchasing an audiobook.
Publishers have taken note of the rising popularity and demand for audiobooks the last few years, nearly quadrupling their production since 2015. Efforts seem to have paid off, as 93% of listeners in 2018 report that it is usually or sometimes easy to find titles they want to listen to in audio format. The majority, 55%, consume one to five audiobooks in a year, which is up from 46% in 2016 and may signal an increase in more readers trying out audiobooks for the first time.
When it comes to how listeners acquire their audiobooks, the three most popular ways are: online from a retailer (49%), downloading/streaming for free from the internet/apps (36%), and through public library apps such as Libby/OverDrive and Hoopla (32%). One out of four respondents use subscription or rental services such as Audible, Audiobooks.com, and Kobo.
Direct to Full Text Report
37 pages; PDF.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.