Bloomberg: Twitter Will Show Who Pays for Ads and How Much They Spend & Facebook Launches New Advertising Transparency Feature
Twitter said it will show detailed information about advertisers on the social-media service, addressing concerns from lawmakers that the company let foreign meddlers run rampant during the U.S. presidential election.
Starting on Thursday, anyone will be able to search for a Twitter account and see all the ads it has run in the past seven days. For U.S. political advertisers, users will be able to see billing information, ad spending, demographic targeting data and the number of times tweets have been viewed.
Today we’re making significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.
- View Active Ads: You can now see the ads a Page is running across Facebook, Instagram, Messenger and our partner network, even if those ads aren’t shown to you. Just log into Facebook, visit any Page and select “Info and Ads.” You’ll see ad creative and copy, and you can flag anything suspicious by clicking on “Report Ad.”
- More Page Information: You can also learn more about Pages, even if they don’t advertise. For example, you can see any recent name changes and the date the Page was created. We’ll be adding more Page information in the coming weeks.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.