May 17, 2022

NPD Group Reports on the “Rekindling U.S. Poetry Book Sales”, Instapoets, and Top 20 Bestselling Poets in 2017

From the NPD Group:

The rising popularity of poetry on social media is driving a resurgence  in poetry book sales in the United States. In fact according to global information company The NPD Group, twelve of the top 20 bestselling poetry authors in 2017 were “Instapoets,” who combine their original poetry with images, creating highly shareable posts on Instagram, Twitter, Tumblr and other social media platforms. In fact, almost half (47 percent) of poetry books sold in the U.S. last year were written by Instapoets. Alongside the rise in Instapoets, the poetry book category in the United States has grown at a compound annual growth rate of 21 percent since 2015, making it one of the fastest growing categories in publishing.”


According to the information from NPD Bookscan, the following table lists the top 20 poets, based on unit sales in the U.S., and identifies the poets who are also Instapoets:

Top 20 Bestselling Poets in 2017


Source: NPD Bookscan,

Direct to Complete Report/News Release

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.