New Conference Paper: “Social Media Analysis For Organizations: US Northeastern Public and State Libraries Case Study” (Conference Paper)

The following article (conference paper) was recently shared by the authors on arXiv.
Title
Social Media Analysis For Organizations: US Northeastern Public and State Libraries Case Study
Authors
Matthew Collins
University of South Carolina
Amir Karam
University of South Carolina
Source
via arXiv
This paper also appears in the Proceedings of the Southern Association for Information Systems Conference, Atlanta, GA, USA March 23rd–24th, 2018
Abstract

Social networking sites such as Twitter have provided a great opportunity for organizations such as public libraries to disseminate information for public relations purposes. However, there is a need to analyze vast amounts of social media data.
This study presents a computational approach to explore the content of tweets posted by nine public libraries in the northeastern United States of America. In December 2017, this study extracted more than 19,000 tweets from the Twitter accounts of seven state libraries and two urban public libraries. Computational methods were applied to collect the tweets and discover meaningful themes.
This paper shows how the libraries have used Twitter to represent their services and provides a starting point for different organizations to evaluate the themes of their public tweets.

Direct to Full Text Paper
6 pages; PDF.

Filed under: Associations and Organizations, Data Files, Journal Articles, Libraries, News, Public Libraries