Journal Article: “Understanding Twitter Use by Major LIS Professional Organisations in the United States”

Ed. Note: Many thanks to SAGE for opening their paywall to infoDOCKET so we can share the full text article linked below at no charge. The article will be accessible for one month (beginning today) by clicking the link below.
Registration is NOT required to access the full text article.
Title
Understanding Twitter Use By Major LIS Professional Organisations in the United States
Authors
Min Zhang
Southwest University, China
Feng-Ru Shen
Kent State University
Yin Zhang
Kent State University
Source
Vol 44, Issue 2
April 2018
First Published January 27, 2017
Abstract

Although Twitter has been widely adopted by professional organisations, there has been a lack of understanding and research on its utilisation.
This article presents a study that looks into how five major library and information science (LIS) professional organisations in the United States use Twitter, including the American Library Association (ALA), Special Libraries Association (SLA), Association for Library and Information Science Education (ALISE), Association for Information Science and Technology (ASIS&T) and the iSchools.
Specifically explored are the characteristics of Twitter usage, such as prevalent topics or contents, type of users involved, as well as the user influence based on number of mentions and retweets. The article also presents the network interactions among the LIS associations on Twitter. A systematic Twitter analysis framework of descriptive analytics, content analytics, user analysis and network analytics with relevant metrics used in this study can be applied to other studies of Twitter use.

Direct to Full Text Article

Filed under: Associations and Organizations, Libraries, News, Patrons and Users, Special Libraries