October 19, 2021

New Global Video Viewer Estimates & New Forecast: More Than 75% of Video Viewing is Mobile

From eMarketer:

This year, 1.87 billion people worldwide will watch digital video via mobile phone at least once per month, up 11.9% over 2017. These individuals will represent more than three-quarters of all digital video viewers.

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Social media is a leading reason for this growth, fueled by Facebook and WeChat’s focus on sharing video content. In addition, uptake of mobile messaging apps Facebook Messenger and WhatsApp has driven use of video chatting.

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Forecast

From eMarketer:

In 2018, 2.38 billion people will watch streaming or downloaded video content via any device, according to eMarketer’s first-ever global digital video forecast report.

Since mobile phones are the entry point for internet access in many markets, it is also the primary device for viewing video. eMarketer expects more than three-quarters (78.4%) of digital video viewers to use their mobile phones to watch digitally streamed content.

In total, almost a quarter of the global population will watch video over a mobile phone this year—nearly double the penetration registered in 2014.

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About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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