June 19, 2021

AR: The New York Times Debuts Augmented Reality Experience Featuring Athletes From the Winter Olympics

From The New York Times:

The New York Times today debuted its first augmented reality (AR) experience, introducing a new immersive storytelling format that invites readers to engage with Times journalism like never before.

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The first AR-enabled article is a preview piece for the Winter Olympics. Readers will be able to meet world-class Olympic athletes–including figure skater Nathan Chen, big air snowboarder Anna Gasser and short track speed skater J.R. Celski–as if readers paused them mid-performance, walked out to the ice or to the slope and explored their form, their speed and their height, and learn what makes them the top athletes in their sport.

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The New York Times developed the AR experience leveraging Apple’s ARKit, available to hundreds of millions of iPhones and iPads users with devices running iOS 11. Readers are encouraged to download the latest version of The Times’s core iPhone and iPad apps from the App Store for the most immersive experience, though a highly considered version of the article will also be available on the reading platform of their choice.

This AR experience is coming to Android soon, built with ARCore.

Direct to AR Report: Four of the World’s Best Olympians, as You’ve Never Seen Them Before

Background: ‘The New York Times’ Introduces Augmented-Reality Capabilities (via Media Post)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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