May 17, 2022

Rebranding: MIT Libraries Introduces a New Visual Identity

From MIT Libraries:

Today, the MIT Libraries debuted a first look at its new visual identity developed by design consultancy Pentagram. The rebranding project follows the release of the Future of Libraries Task Force report, which set an ambitious course for the Libraries in the coming decades.


“Our bold new vision for the research library as an open global platform needed a bold new look,” says Director Chris Bourg. “I am thrilled with what Pentagram has created for us. It truly signals a new era of transformation for the Libraries.”


The central element of the visual identity is an ever-changing angular shape that reflects the task force’s vision of a library where “creation and access to knowledge are dynamically networked.” The shape is algorithmically generated using the programming language Processing, which was developed by at the MIT Media Lab by alumni Ben Fry and Casey Reas, and can appear in a range of bold colors.

Learn More, Read the Complete Blog Post

See Also: “A Global Library for a Global University,” MIT Task Force Releases Preliminary “Future of Libraries” Report (October 24, 2016)

See Also:MIT Convenes Ad Hoc Task Force on Open Access to Institute’s Research (July 8, 2017)

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.