From MIT Libraries:
Today, the MIT Libraries debuted a first look at its new visual identity developed by design consultancy Pentagram. The rebranding project follows the release of the Future of Libraries Task Force report, which set an ambitious course for the Libraries in the coming decades.
“Our bold new vision for the research library as an open global platform needed a bold new look,” says Director Chris Bourg. “I am thrilled with what Pentagram has created for us. It truly signals a new era of transformation for the Libraries.”
The central element of the visual identity is an ever-changing angular shape that reflects the task force’s vision of a library where “creation and access to knowledge are dynamically networked.” The shape is algorithmically generated using the programming language Processing, which was developed by at the MIT Media Lab by alumni Ben Fry and Casey Reas, and can appear in a range of bold colors.