December 1, 2020

Digital Literacy: “One In Ten Publishers Say They’re Not Labeling Native Advertising”

From MediaPost:

In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising.

The Native Advertising Trends in News Media 2017 report, which was a collaboration with the International News Media Association (INMA), found that more news media publishers (11%) said they weren’t labeling their native ads compared to last year (7%).

In another report from NAI and INMA that focused on the magazine industry, the number of publishers not labeling native ads was 10% — a bit lower than last year’s 11%.

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[Jesper] Laursen [founder and CEO of the NAI] said publishers’ most cited reason for not disclosing native advertising was “to meet budget demands.”

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“This is a serious problem — not only because it is illegal and can completely ruin the credibility of news media, but because the audience will eventually figure it out and then turn its back on native ads, just as it has on traditional online advertising,” Laursen added.

Read the Complete Article

Resources

Full Text Report: Native Advertising Trends in News Media 2017

Full Text Report: Native Advertising Trends 2017 – The Magazine Industry

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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