Digital Literacy: “One In Ten Publishers Say They’re Not Labeling Native Advertising”
In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising.
The Native Advertising Trends in News Media 2017 report, which was a collaboration with the International News Media Association (INMA), found that more news media publishers (11%) said they weren’t labeling their native ads compared to last year (7%).
In another report from NAI and INMA that focused on the magazine industry, the number of publishers not labeling native ads was 10% — a bit lower than last year’s 11%.
[Jesper] Laursen [founder and CEO of the NAI] said publishers’ most cited reason for not disclosing native advertising was “to meet budget demands.”
“This is a serious problem — not only because it is illegal and can completely ruin the credibility of news media, but because the audience will eventually figure it out and then turn its back on native ads, just as it has on traditional online advertising,” Laursen added.
Read the Complete Article
Full Text Report: Native Advertising Trends in News Media 2017
Full Text Report: Native Advertising Trends 2017 – The Magazine Industry
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.