From MediaPost:
In two just-released studies from the Native Advertising Institute (NAI), roughly one in ten news and magazine publishers admitted their publications hadn’t labeled online native advertising.
The Native Advertising Trends in News Media 2017 report, which was a collaboration with the International News Media Association (INMA), found that more news media publishers (11%) said they weren’t labeling their native ads compared to last year (7%).
In another report from NAI and INMA that focused on the magazine industry, the number of publishers not labeling native ads was 10% — a bit lower than last year’s 11%.
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[Jesper] Laursen [founder and CEO of the NAI] said publishers’ most cited reason for not disclosing native advertising was “to meet budget demands.”
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“This is a serious problem — not only because it is illegal and can completely ruin the credibility of news media, but because the audience will eventually figure it out and then turn its back on native ads, just as it has on traditional online advertising,” Laursen added.
Read the Complete Article
Resources
Full Text Report: Native Advertising Trends in News Media 2017
Full Text Report: Native Advertising Trends 2017 – The Magazine Industry
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