May 21, 2022

VIDEO: Demo of Fulcrum E-Reader, Part of New Publishing Platform From Michigan Publishing, Now Online

From a Post by Charles Watkinson on the Michigan Publishing/University of Michigan Press Blog:

2017-10-01_10-31-13video posted on YouTube shows the Fulcrum e-reader in action for the first time. Fulcrum is a new platform being developed at Michigan to present monographic source materials in close connection to the narratives they support.

The book used to demonstrate the new e-reader is Show Sold Separately: Promos, Spoilers, and other Media Paratexts by Jonathan Gray, a title originally published by New York University Press in print and commercial ebook form in 2010 and recently made available by the publisher as an open access title. As befits a volume about the media industry, the original book referenced many images and videos, static snapshots of which were displayed. NYUP has used the opportunity of a new open access edition to include live linking to the multimedia clips and zoomable versions of the static images. Readers can now watch accessible versions of the videos within an EPUB reader which are rendered from the Fulcrum “supplemental content” site where the archival versions are stored with enriched metadata, component usage stats and technical preservation data.

While the fact is invisible to users, the Fulcrum team at University of Michigan Press are in fact using NYUP’s book to experiment with two different EPUB readers: One, shown on the video, is based on EPUB.js from FuturePressand is being co-developed by University of Michigan Press and HathiTrust. The other, used on the NYUP Open Access site, is based on Readium and is being further developed by NYU Press and Libraries.

Read the Complete Blog Post

The video is available here and also embedded below.

See Also: Video: Fulcrum Digital Publishing Platform Will Power ACLS Humanities Ebook (July 24, 2017)

See Also: Michigan Publishing Announces Beta Launch of New Publishing Platform, Fulcrum (October 28, 2016)

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.