Tennessee: Memphis Public Libraries ‘Start Here’ With New Brand Campaign
From the Memphis Business Journal:
We really focus on all forms of literacy — not just in the form of books, but also financial literacy and music literacy,” said Keenon McCloy, director of Memphis Public Libraries.
With the emergence of the Internet and e-books, the City of Memphis is rebranding its public libraries.
Last fall, Little Bird Innovation responded to a research RFP from the Memphis Library Foundation. Little Bird’s research would build the foundation for a communications plan by DCA to reinvigorate Memphis’ public libraries.
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About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.