There have been a lot of questions since the 2016 US election about Russian interference in the electoral process. In April we published a white paper that outlined our understanding of organized attempts to misuse our platform. One question that has emerged is whether there’s a connection between the Russian efforts and ads purchased on Facebook. These are serious claims and we’ve been reviewing a range of activity on our platform to help understand what happened.
In reviewing the ads buys, we have found approximately $100,000 in ad spending from June of 2015 to May of 2017 — associated with roughly 3,000 ads — that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia.
We don’t allow inauthentic accounts on Facebook, and as a result, we have since shut down the accounts and Pages we identified that were still active.
- The vast majority of ads run by these accounts didn’t specifically reference the US presidential election, voting or a particular candidate.
- Rather, the ads and accounts appeared to focus on amplifying divisive social and political messages across the ideological spectrum — touching on topics from LGBT matters to race issues to immigration to gun rights.
- About one-quarter of these ads were geographically targeted, and of those, more ran in 2015 than 2016.
- The behavior displayed by these accounts to amplify divisive messages was consistent with the techniques mentioned in the white paper we released in April about information operations.
In this latest review, we also looked for ads that might have originated in Russia — even those with very weak signals of a connection and not associated with any known organized effort. This was a broad search, including, for instance, ads bought from accounts with US IP addresses but with the language set to Russian — even though they didn’t necessarily violate any policy or law. In this part of our review, we found approximately $50,000 in potentially politically related ad spending on roughly 2,200 ads.
Read the Complete Statement