May 17, 2022

New Data From Nielsen on the Use of Media by Millennials

From Nielsen:

It’s abundantly clear that Millennials approach digital content consumption differently from the rest of the population. More specifically, Millennials are an unfocused audience, not particularly loyal to just one digital music or communication service. But this doesn’t mean Millennials are consuming less content. This demographic is engaged with digital services during all waking hours of the day and while there are plenty of digital services from which to choose, Millennials are not choosing either/or, but many, and the opportunities are endless for how marketers and advertisers will capitalize on the plethora of their usage behaviors.


Source: Nielsen


Source: Nielsen

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See Also: Chart: Millennials Time Spent with Media (via Nielsen)

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.