New Data From Nielsen on the Use of Media by Millennials
From Nielsen:
It’s abundantly clear that Millennials approach digital content consumption differently from the rest of the population. More specifically, Millennials are an unfocused audience, not particularly loyal to just one digital music or communication service. But this doesn’t mean Millennials are consuming less content. This demographic is engaged with digital services during all waking hours of the day and while there are plenty of digital services from which to choose, Millennials are not choosing either/or, but many, and the opportunities are endless for how marketers and advertisers will capitalize on the plethora of their usage behaviors.
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See Also: Chart: Millennials Time Spent with Media (via Nielsen)
Filed under: Data Files, News
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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