May 21, 2022

A Project at UC Berkeley Project Shows U.S. Magazine Evolution

From the University of California Berkeley:

A new project will tap funding from the National Endowment of the Humanities to collect a century’s worth of hard-to-access circulation data to document the histories of major American magazines such as the New Yorker, Saturday Evening Post, Life andBlack Mask, then present it with compelling, open-source digital tools.

The Circulating American Magazines Project is the brainchild of Edward Timke, a media studies lecturer at the University of California, Berkeley, who has a a keen interest in media history and the role of advertising, and Brooks Hefner, an associate professor of English at James Madison University in Harrisonburg, Va., who has a penchant for hard-boiled crime and detective fiction, dime novels and westerns.

First, Timke said, they want to make circulation figures for 1868-1972 that have been “virtually invisible” available for research, teaching and learning. The data currently is available only by personal visit to the Library of Congress archive in Washington, D.C. Timke and Hefner say their website should be available to the public by summer 2018.

Learn More About the Circulating American Magazines Project

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.