Reference: 2016 Global Attractions Attendance Report (Top Museums, Theme Parks, Water Parks by Attendance)
The 2016 report reveals mixed results for calendar year 2016. While attendance at the top 25 theme parks dipped by 1.1 percent, the world’s top 10 theme park operators saw a 4.3 percent increase at their properties, from 420 million to 438 million visitors. The report also shows attendance at the top 20 water parks worldwide grew by 3.6 percent, and attendance at the world’s top 20 museums increased by 1.2 percent.
The attendance study, now in its 11th year, is created and distributed by TEA and AECOM.The report suggests the slight overall decline in attendance at the top 25 theme parks was driven largely by anomalies in Asia. In some areas, revenues grew even where attendance did not – notably at Disney parks in North America. The study reveals an evolving theme park industry with many new ventures and developing markets, offset by well-established operators who continue to refine and improve ways of doing business.
Globally, water parks continued their strong growth trend (attendance increases of 3.6 percent at the top 20), with existing parks doing well and new parks being built.
The top 20 museums hit a new high this year of 108 million attendees, exceeding the previous record by over one million guests. The modest growth (1.2 percent) is generally attributed to a dearth of blockbuster exhibition openings in 2016.
Key figures from the report
- 438 million visits to attractions run by the top 10 global theme park groups, up 4.3 percent
- 233 million visits to the top 25 amusement/theme parks worldwide, down 1.1 percent
- 148 million visits to the top 20 amusement/theme parks in North America, up 1.2 percent
- 127 million visits to the top 20 amusement/theme parks in Asia-Pacific, down 2.8 percent
- 108 million visits to the top 20 museums worldwide, up 1.2 percent
- 75 million visits to the top 20 museums in Europe, Middle East and Africa, up 0.9 percent
- 60 million visits to the top 20 amusement/theme parks in Europe, Middle East and Africa, down 1.1 percent
- 59 million visits to the top 20 museums in Asia-Pacific, up 3.1 percent
- 58 million visits to the top 20 museums in North America, up 1.8 percent
- 30 million visits to the top 20 water parks worldwide, up 3.6 percent
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.