May 16, 2022

Two Videos Provide a Look Inside the New “Amazing World of Dr. Seuss Museum” in Springfield, Massachusetts

Roundup: Two videos and text reports about the new Dr. Seuss Museum that opened one week ago in Springfield, MA.

1. View Video: Runs 4:45 (via MassLive/YouTube)

From MassLive

In the world of Dr. Seuss, it is not officially Seussian unless Susan Brandt says it is.

As president of Dr. Seuss Enterprises, L.P., Brandt ultimately has the final say in all licensing and marketing of the Dr. Seuss brand. She has been instrumental in approving many of the elements that are going into the new Amazing World of Dr. Seuss Museum.


Given a tour of the facility by John Simpson, the project director and artistic director for the museum, Brandt walked from room to room with varying degrees of astonishment and wonder.


Although workers were still putting the finishing touches on several items in the room in advance of the grand opening, Brandt said she was most impressed with the overall design and layout.

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2. View Video: Runs 4:08 via AP Archive/YouTube

From the AP:

From the squiggly, pink handrails outside the entrance to the front hall decorated with scenes from “And to Think That I Saw it on Mulberry Street” — a real street just blocks away — the new Amazing World of Dr. Seuss museum says “You’re off to Great Places!”


The museum dedicated to Theodor Geisel — who under the pen name Dr. Seuss wrote and illustrated dozens of rhyming children’s books including “The Cat in the Hat” and “Green Eggs and Ham” — features interactive exhibits, artwork never before displayed publicly and explains how his childhood experiences in the city about 90 miles west of Boston shaped his work.

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Direct to Dr. Seuss Museum Website

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.