October 18, 2021

Nielsen: “Over 92% of All Adult Viewing In The U.S. is Done on the TV Screen”

From Nielsen:

A new analysis of insights from Nielsen’s fourth-quarter 2016 Comparable Metrics Report found that over 92% of all viewing among U.S. adults (18+) happens on the TV screen.

The analysis focused on the share of total gross minutes of consumer viewing across TVs and TV-connected devices in addition to PC, smartphone and tablet video in fourth-quarter 2016.

q4-2016-comparable-metrics-chart

Source: Nielsen

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About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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