January 23, 2021

Association of American Publishers (AAP) Reports Publisher Revenue for Trade Books Up 10.2% in November 2016

The following data was released today by the Association of American Publishers (AAP).

Trade publisher revenue was up in all categories (Adult, Childrens/YA and Religious Presses) in Nov. 2016 vs. Nov. 2015, according to the most recent StatShot data from the Association of American Publishers.

The 10.2% growth for the month was split between a 6.8% bump in the largest trade category – Adult Books (up $32.6 million) and double-digit growth of 16.2% in Childrens/YA (up $30.7 million) and 21.7% in Religious Presses (up $9.5 million). From Jan. – Nov. 2016, revenues from Trade Books were flat, with 0.5% growth, compared to the same 11 months in 2015.

While the educational and course material market continued to struggle, with declining revenues for Nov. 2016, the growth in Trade Books offset it and overall publisher revenue in all tracked categories was positive for the month – up 1.7%. Year-to-date, the revenues remained down by 5.7% compared to the same 11 months in 2015.

StatShot tracks revenues for 1,200 publishers in the following categories: Trade – fiction/non-fiction/religious, PreK-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses. Publisher revenues include sales to bookstores, wholesalers, direct to consumer, online retailers, etc.

From Jan. – Nov. 2016 vs. the same time in 2015 trade books were flat at 0.5% growth year-to-date.

  • By Category:
    • Adult Books were down 2.1% to $4.4 billion
    • Childrens & YA Books were up 5.8% to $1.6 billion
    • Religious Presses were up 8.6% to $455.4 million
  • By Format
    • Paperback books grew 6.5% to $2.0 billion
    • Hardback books grew 2.1% $2.5 billion
    • Downloaded audio grew 29.2% to $244.1 million
    • eBooks were down 16.4% to $1.1 billion

Educational Materials and Professional Books

  • Educational Materials had a revenue loss of 9.0% for PreK-12 Instructional Materials and 11.5% for Higher Education Course Materials from Jan. – Nov. 2016 vs. the same time in 2015
  • Professional Publishing was down 21.1% From Jan. – Nov. 2016 vs. the same time in 2015. These categories include business, medical, law, scientific and technical books. University presses were down 2.5% for the 11 months.

About the Data

Publisher net revenue is tracked monthly by the Association of American Publishers (AAP) and includes sales data from more than 1,200 publishers.

Figures represent publishers’ net revenue for the U.S. (i.e. what publishers sell to bookstores, direct to consumer, online venues, etc.), and are not retailer/consumer sales figures.

Source Announcement (via AAP)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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