For the 14th time: tefficient’s famous data usage analysis – now covering 32 countries.
The mobile data usage continued to grow in 2016, but the growth rates varied much. Singapore, Japan, Hong Kong and Hungary grew the slowest whereas Lithuania, Turkey, Austria and Korea grew the fastest.
The data usage top list is dominated by operators that offer unlimited: The world leader [Finland’s DNA] had an average usage per SIM of 9.9 GB per month.
High penetration of data-only SIMs explains high data usage to a greater extent than 4G LTE. But it’s the effective revenue per Gbyte that matters most: In Finland, average usage was 13x that of the Netherlands – where operators effectively charged 14x more for a gigabyte than in Finland. Other expensive mobile data countries are Canada, Belgium, Germany and Czech Republic.
Direct to Complete Text Report (16 pages; PDF)