January 16, 2022

Search Tools: “Atlas Informatics’ Search Service Acts Like Digital Photographic Memory”

From The Seattle Times:

Atlas Informatics has raised more than $20 million from investors for the search tool, which categorizes every digital item you click on or interact with. The tool lets you search everything in your digital memory that you’ve interacted with on a desktop, which you can then pull up on a computer or smartphone.

Atlas Recall is sort of like a photographic memory, said company founder Jordan Ritter, a serial entrepreneur perhaps best known for co-founding music-streaming site Napster.


“The problem we’re trying to solve is digital chaos,” Ritter said. “We are used to searching, saving and creating digital trails across several different devices every day, and current search tools are fractured,” he said.


For now, Atlas works only on Macs and iPhones, but a Windows version will be released soon. Atlas finds anything on your computer — and the results will show up on an iPhone, but the product does not yet capture your iPhone searches.

The product is free for a basic version. Eventually, Atlas will add paid additional features.

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Direct to Atlas Informatics/Atlas Recall Web Site

See Also:  Microsoft and Nathan Myhrvold Invest In Atlas, A Search Engine For Your Digital Footprint (via Geekwire)

There are already existing services that comb your digital footprint, but they utilize the APIs for each app or program. Ritter said Atlas is “profoundly” different.

“We take a fundamentally different approach — one that no one has ever done before,” he said. “We drop down a layer into the OS.”


Privacy, of course, will certainly be a concern for customers with Atlas, given the access to so much personal and private information. Atlas has a “privacy promise” to all users, guaranteeing that they remain in control and own their data at all times. It uses features like “Pause” to give users a way to block Atlas from remembering what you’re doing for a given time period, or “Block,” which lets you block specific URLs or files or apps that you don’t want Atlas recording.

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Direct to Atlas Informatics/Atlas Recall Web Site

Direct to Atlas FAQ

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.