In 2010, we introduced our first social media strategy to continue our commitment to open government and to empower staff to use social media. Now our digital presence reaches hundreds of millions of people. More than 200 National Archives staff contribute to 130 social media accounts on 14 different platforms, generating over 250 million views in 2015.
Access and transparency are at the core of our work. With the explosion of digital devices and platforms, we can share our documents and our mission with anyone, anywhere, anytime.
To tackle these new needs and to keep us current for our audiences and stakeholders, we have come up with this new plan. We met with staff and asked them about their goals and needs for social media–and we asked staff what challenges they faced when using social media. We also researched social strategies of other influential institutions, we analyzed our social media and web data, and we read up on best practices. We led lightning sessions to get feedback and suggestions from other galleries, museums, archives, and libraries. Now, we need to hear from you!
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Read, Review, Comment: National Archives Social Media Strategy (2017-2020) DRAFT