January 16, 2022

New Screen Time Data From Nielsen: “Television Is Still Top Brass, But Viewing Differences Vary With Age”

From Nielsen:

According to Nielsen’s first-quarter 2016 comparable metrics report, TV is still the preferred choice for overall viewing, and is the most heavily consumed platform among adults of all ages. TV continues to play a role in shaping our experiences of live historical events, as consumers continue to watch television as they watch history unfold. In fact, Live+DVR/time-shifted TV  viewing accounts for 47% of the total average audience among adults 18+. Millennials ages 18-34 use TV connected devices over six hours per week, while adults 18-49 spent over 14 hours each week on their smartphones.


“Persons 18-34 spend as much time with PCs, mobile devices and TV-connected devices as they do with TV and radio,” said Glenn Enoch, SVP of Audience Insights at Nielsen. “This age group is the most likely to consume different types of content across a variety of devices.”

Read the Complete Nielsen Blog Post

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.