The Internet Archive’s “Political TV Ad Archive” Receives New Funding to Continue Important Work

Congrats to Brewster, Nancy and the entire IA team on the new grant!
The Political TV Ad Archive launched at the beginning of this year and we have plenty of background here.
The video is not only an important research tool now but will also be vital resource for researchers in years to come.
From The Political TV Ad Archive and The Internet Archive Blogs:

Thanks to generous support from the Rita Allen Foundation, we are delighted to announce that the Political TV Ad Archive, a project of the Internet Archive, will be ramping up to track political ads airing in eight key battleground states in the lead up to Election Day.
The $110,000 grant will enable Political TV Ad Archive to continue the work begun during the primary months, when the project tracked more than 145,000 airings of ads in 23 markets in key primary states. The project uses audio fingerprinting algorithms to track occurrences of ads backed by candidates, political action committees, “dark money” nonprofit groups and more—all linked to information on where and when ads have aired, sponsors, subjects and messages.
The website provides a searchable database of all the political ads archived, and all ads are embeddable and shareable on social media. In addition, the underlying metadata on frequency ad airings is available for downloading…

Read the Complete Blog Post
Direct to Political TV Ad Archive
See Also:  The Internet Archive’s New “Political TV Ad Archive” Now Live (January 21, 2016)
See Also: PoliticalAdArchive.org Intro Video

Filed under: Funding, News