SUBSCRIBE
SUBSCRIBE
EXPLORE +
  • About infoDOCKET
  • Academic Libraries on LJ
  • Research on LJ
  • News on LJ
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Libraries
    • Academic Libraries
    • Government Libraries
    • National Libraries
    • Public Libraries
  • Companies (Publishers/Vendors)
    • EBSCO
    • Elsevier
    • Ex Libris
    • Frontiers
    • Gale
    • PLOS
    • Scholastic
  • New Resources
    • Dashboards
    • Data Files
    • Digital Collections
    • Digital Preservation
    • Interactive Tools
    • Maps
    • Other
    • Podcasts
    • Productivity
  • New Research
    • Conference Presentations
    • Journal Articles
    • Lecture
    • New Issue
    • Reports
  • Topics
    • Archives & Special Collections
    • Associations & Organizations
    • Awards
    • Funding
    • Interviews
    • Jobs
    • Management & Leadership
    • News
    • Patrons & Users
    • Preservation
    • Profiles
    • Publishing
    • Roundup
    • Scholarly Communications
      • Open Access

July 4, 2016 by Gary Price

New Data: Subscription-Based Video on Demand (SVOD) and DVR Penetration Now on Par with One Another

July 4, 2016 by Gary Price

From Nielsen:

According to findings presented in Nielsen’s first-quarter 2016 Total Audience Report, SVOD [subscription-based video On demand] services have reached a milestone. For the first time, the U.S. penetration of these services has caught up to DVR penetration. In fact, half of all homes in the U.S. have access to SVOD services, such as Netflix or Hulu—equaling U.S. DVR penetration.
SVOD penetration has been rising steadily over the past year, illustrating that viewers have a continued desire to control what they watch and when they watch it. And in many cases, that means more playback options is better. In fact, close to 30% of homes have a both DVR and access to SVOD—up nearly 20% from last year.
[Clip]
Can there ever be too much of a good thing? For digital viewers, the answer to this Shakespearian conundrum is a resounding “No!” According to the recent report, the heaviest users of digital devices account for a vast majority of each device or platform’s overall usage. With penetration and usage of digital devices increasing, marketers and advertisers should take note.
In fact, a staggering 83% of smartphone video viewing, 87% of in-home PC streaming and 71% of TV-connected device usage stems from the top 20% of users. This shows that smaller behaviors done by fewer persons tend to be more concentrated among the heaviest users.
[Clip]
People are also spending more time with newer technologies. Daily usage of tablets and smartphones alone has increased 63% and 60%, respectively, among adults since just last year: tablet usage is up 12 minutes, and smartphone usage increased 37 minutes.

Read the Complete Article, View Chart

Filed under: Data Files, News, Patrons and Users

SHARE:

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

ADVERTISEMENT

Archives

Job Zone

ADVERTISEMENT

Recent Articles on LJ

Tour de France: A Watching, Reading, and Listening Guide | Your Home Librarian

Proud Boys Disrupt Drag Queen Story Time at San Lorenzo Library

Texas A&M Restructures Library Roles, Rescinds Librarian Tenure

Governance Transformation Picks Up Steam | ALA Annual 2022

Certified Sustainable | Sustainability

ADVERTISEMENT

Related Infodocket Posts

Europeana Highlights, SPARC Names New Visiting Program Officer for Open Models, Wiley Rolls Out Open Access Solution Oable...

Alex Robinson appointed Chief Commercial Officer for Taylor & Francis Europeana Highlights – April to June 2022 SPARC Names New Visiting Program Officer for Open Models University of Georgia Libraries ...

Listen Online: A Conversation with Librarian of Congress, Carla Hayden (The Daily Record’s Women’s Perspectives Podcast)

From The Daily Record: Circle of Excellence winner – opens in new tab” data-uw-rm-ext-link=””>Circle of Excellence winner Carla Hayden reveals lessons learned from her 23 years as CEO of the ...

Research Tools: US Census Releases Major Updates to "My Community Explorer"

From the US Census: Today the U.S. Census Bureau announced the release of major updates to the data explorer tool, My Community Explorer (MCE). MCE is an interactive, map-based tool ...

NY Times: "With Rising Book Bans, Librarians Have Come Under Attack"

From The NY Times: As highly visible and politicized book bans have exploded across the country, librarians — accustomed to being seen as dedicated public servants in their communities — ...

Montana: State Library Commission Votes Down Proposed Prism Logo, Some Commissioners Said the Image Resembled an LGBTQ Pride...

From the Montana Free Press: Commissioners for the Montana State Library voted Tuesday to reject a redesigned logo for the agency, weeks after some commissioners raised concerns that the logo’s ...

Video Recording of "Banning Books" Panel Discussion at 2022 Aspen Ideas Festival

The video embedded below was recorded on June 30, 2022. From the Aspen Institute: Whom do we trust to tell us what to read and, perhaps more importantly, should we ...

International Federation of Library Associations and Institutions (IFLA) Announces Extraordinary Elections 2022 Results For President-Elect and Treasurer

From an IFLA Blog Post: We are pleased to announce the following results of IFLA’s Extraordinary Elections 2022, which determine the key  posts of President-elect and Treasurer. President-elect: Vicki McDonald ...

Motherboard Report: "Libraries Are Becoming a Battleground For LGBTQ+ People"

From Motherboard: There has been a swift escalation of LGBTQ-related attacks on libraries in recent months, turning typically quiet public spaces into political battlegrounds at a time of growing hostility ...

Research Tools: Our World in Data Releases "Democracy Data Explorer"

From the Our World in Data Website: Explore the world’s political systems with the leading approaches of measuring democracy. Direct to Democracy Data Explorer See Also: Download the Complete Democracy ...

Canada's Bestselling Books by Province and Territory; NLM Responds to Librarians’ Open Letter re: MeSH Term Changes; an...

Canada’s Bestselling Books by Province and Territory (Booknet Canada) Changing the Academic Gender Narrative through Open Access (via Publications) NLM Responds to Librarians’ Open Letter re: MeSH Term Changes (Medical ...

Fast Facts: The Fourth of July: 2022

From the U.S. Census: On July 4, 1776, the Continental Congress approved the Declaration of Independence, setting the 13 colonies on the road to freedom as a sovereign nation. As ...

Research Article: "Exploring User Experience in Digital Libraries Through Questionnaire and Eye-Tracking Data"

The article linked below was recently published by Library & Information Science Research. Title Exploring User Experience in Digital Libraries Through Questionnaire and Eye-Tracking Data Authors Maja Kuhar University of ...

ADVERTISEMENT

FOLLOW INFODOCKET ON TWITTER

Tweets by @infodocket

ADVERTISEMENT

This coverage is free for all visitors. Your support makes this possible.

This coverage is free for all visitors. Your support makes this possible.

Primary Sidebar

  • News
  • Reviews+
  • Technology
  • Programs+
  • Design
  • Leadership
  • People
  • COVID-19
  • Advocacy
  • Opinion
  • INFOdocket
  • Job Zone

Reviews+

  • Booklists
  • Prepub Alert
  • Book Pulse
  • Media
  • Readers' Advisory
  • Self-Published Books
  • Review Submissions
  • Review for LJ

Awards

  • Library of the Year
  • Librarian of the Year
  • Movers & Shakers 2022
  • Paralibrarian of the Year
  • Best Small Library
  • Marketer of the Year
  • All Awards Guidelines
  • Community Impact Prize

Resources

  • LJ Index/Star Libraries
  • Research
  • White Papers / Case Studies

Events & PD

  • Online Courses
  • In-Person Events
  • Virtual Events
  • Webcasts
  • About Us
  • Contact Us
  • Advertise
  • Subscribe
  • Media Inquiries
  • Newsletter Sign Up
  • Submit Features/News
  • Data Privacy
  • Terms of Use
  • Terms of Sale
  • FAQs
  • Careers at MSI


© 2022 Library Journal. All rights reserved.


© 2022 Library Journal. All rights reserved.