May 23, 2022

Audible is Selling Harry Potter Audiobooks at “Insane Rate” of 345 an Hour, One Million Potter Audiobooks in Four Months

From MarketWatch:

So much money has poured into’s New Jersey headquarters since the company started selling Harry Potter audiobooks in November, that the wizarding bank Gringott’s may need to open a Newark branch.

Customers purchased more than one million copies of the audiobooks in just four months, the Amazon subsidiary told MarketWatch. That revenue may be pocket change next to that of the some half billion print and e-book copies of the series sold world-wide. But the milestone is remarkable given that the seventh and final book in the series was released nearly a decade ago.


“Other titles have reached a million downloads, but this was certainly the quickest ever to reach the milestone,” said Andy Gaies, Audible’s chief content officer.

Why the pent up demand? Until November 20th, the digital audiobooks were only available for purchase directly through author J.K. Rowling’s Pottermore store, which handles all digital sales of the series.

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About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.