Audible is Selling Harry Potter Audiobooks at “Insane Rate” of 345 an Hour, One Million Potter Audiobooks in Four Months

From MarketWatch:

So much money has poured into Audible.com’s New Jersey headquarters since the company started selling Harry Potter audiobooks in November, that the wizarding bank Gringott’s may need to open a Newark branch.
Customers purchased more than one million copies of the audiobooks in just four months, the Amazon subsidiary told MarketWatch. That revenue may be pocket change next to that of the some half billion print and e-book copies of the series sold world-wide. But the milestone is remarkable given that the seventh and final book in the series was released nearly a decade ago.
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“Other titles have reached a million downloads, but this was certainly the quickest ever to reach the milestone,” said Andy Gaies, Audible’s chief content officer.
Why the pent up demand? Until November 20th, the digital audiobooks were only available for purchase directly through author J.K. Rowling’s Pottermore store, which handles all digital sales of the series.

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