May 23, 2022

New Search Technology:

From TechHive:

A new movie search site, called, can’t go quite that far. But if you can describe the movie—“find movies with Harrison Ford on airplanes,” for example—it does indeed turn up Air Force One. 

The site is the showcase for a new platform technology that a Finnish developer, Valossa, is pitching to service and content providers: by integrating their content with the new platform, Valossa believes that film studios can surface more of that content so that consumers can rent or stream it.


From the WhatIsMyMovie About Page:, created by Valossa, is currently hosting a library of 40,000 titles, including English language movies ranging from the first half of 2015 all the way to 1900. is a showcase of the technology of Valossa, which is a spin-off company of the University of Oulu, Finland. We aspire to create a new, descriptive way of searching video content. Our technology understands the contents of video files itself. Ranging from text to pattern recognition, we reach down into data that has not been searchable in the past.

Descriptive movie search is based on our research on what is called “Deep Content”. Deep Content is everything we can see and hear in a video, but cannot mechanically analyze – until now. Deep Content includes transcripts, audio, visual patterns and basically any form of data feed that describes the video content itself. After analyzing the deeper levels of the video, we automatically convert it into advanced metadata.

Examples: Four Impressive Results

1. “Bushwood” is the name of the country club in Caddyshack.

2. “Return to Love Canal” is the name of the play being by characters in Tootsie.

3. High School, Basketball Players, Chicago. Hoop Dreams is the movie I was thinking of.

4. “Orange Whip” is the name of the drink John Candy orders in The Blues Brothers

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.