Data: Association of American Publishers Reports Book Sales Statistics For First Half of 2015
Publishers’ book sales for the first half of the year (Jan. – June 2015) were down 4.1% at $5.58 billion compared to $5.82 billion for the first six months in 2014. These numbers include sales for all tracked categories (Trade – fiction/non-fiction/religious, K-12 Instructional Materials, Higher Education Course Materials, Professional Publishing, and University Presses). Publishers net revenue is tracked monthly by the Association of American Publishers (AAP) and includes sales data from more than 1,200 publishers.
Some of the trends noted during the first half of 2015:
Trade books (fiction/non-fiction/religious) were down from the first half of 2014, but began showing signs of improvement in June
Trade eBooks declined 10.3% from 2014
The bulk of eBook year-over-year decline comes from the Childrens/YA category, which was down 45.5%
The decline comes after tremendous growth in 2014 and challenging comps against blockbuster titles, including Frozen and the Divergent series
Paperbacks and downloaded audiobooks within the trade category grew in double digits
Sales declined for Educational and Instructional materials
June was the best month of the year-to-date for trade books, with 5.5% growth compared to June 2014. This is due to growth in Religious Presses (12.2%) and Adult Books (7.6%).
Despite the great month, Trade Books declined 1.4% for the first half of the year vs the first half of 2014, falling to $3.09 billion from $3.13 billion.
While Childrens /YA was down 12.3% for the first half of the year, sales in June were down just 2.6%. For perspective, in the first half of 2014 sales of Childrens/YA were up 28.1% compared to the first half of 2013.
“While last year’s blockbuster books were mainly Childrens and Young Adult books, this year we’re seeing breakthroughs in the Adult Books category, and those numbers are only beginning to come through in the monthly AAP StatShot reports,” said Tina Jordan, Vice President of AAP. “The verdict is still out on how these hits will impact eBooks and other formats.”
Publisher Net Revenue of Children/YA for Jan – June from 2011 – 2015
Downloaded audio remained the fastest-growing format, with 31.0% growth the first half of the year compared to the same period in 2014. Paperbacks continued their good performance this year with 12.5% growth. Hardback books were down 11.0% and eBooks were down 10.3% year-over-year. Within the eBook category, Adult Books were down 3.1% and Childrens/YA were down 45.5% for the first half of 2015.
Publisher Net Revenue for all Trade by Format for Jan – June from 2011 – 2015
Total Trade Net Revenue by Category (in millions)*
Jan. – June 2015 Jan. – June 2014 Percent Change Adult Fiction/Non-Fiction $2,169.8 $2,104.6 3.1% Children’s/YA $677.1 $772.3 -12.3% Religious Presses $244.5 $257.8 -5.1% Total Trade $3,091.4 $3,134.7 -1.4%
Revenues for PreK-12 instructional materials were down by 10.8% in the first half of the year. This reflects comparison against incredible growth during the first half of 2014, when sales were up 17.2% compared to 2013. Higher Education course materials were down 9.1%.
Professional and Scholarly Publishing:
Sales for Professional Publishing, which includes business, medical, law, scientific and technical books and journals, are up 16.6% for the first half of 2015. However, University Presses were down 2.3% year-over-year in 2015.
* NOTE: Figures represent publishers’ net revenue for the U.S. (i.e. what publishers sell to bookstores, direct to consumer, online venues, etc.), and are not retailer/consumer sales figures.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.