January 19, 2022

Social Media: Instagram Reaches 400 Million Monthly Active Users, 100 Million New Users in Nine Months

From The Next Web:

Another year, another big milestone for Instagram. The platform today announced it has reached 400 million monthly active users.

That’s up from 300 million users last December; that it was able to add 100 million users in less than a year is a huge testament to its popularity and continued growth, especially considering it first launched less than five years ago.

From an Instagram Blog Post

Our community has evolved to be even more global, with more than 75 percent living outside of the US. To all the new Instagrammers: welcome! Among the last 100 million to join, more than half live in Europe and Asia. The countries that added the most Instagrammers include Brazil, Japan and Indonesia.

From Geekwire

The number of Instagram users surpassed Twitter users back in December, and the gap is growing quickly. Twitter had just 316 million users at the end of the second quarter, falling to 15 percent year over year user growth. Facebook, on the other hand, has seen steady traffic growth and last month had more than 1 billion users using the site on a single day, more than two-thirds of the 1.44 billion people using the site.

From the WSJ:

Facebook’s strategy of creating separate apps appears to be paying off. The texting app WhatsApp, which Facebook acquired for $19 billion in 2014, recently reached 900 million monthly active users, its founder Jan Koum said. At Facebook’s shareholder meeting in June, Chief Executive Mark Zuckerberg said the company’s standalone Messenger app had more than 700 million users.

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.