From the Financial Post:
“Unplugging — I think people are getting it,” Heather Reisman, chief executive officer of Indigo Books and Music Inc., said in an interview after the company’s recent annual general meeting of shareholders in Toronto.
“Especially Millennials,” she said, speaking of the demographic aged 18 to 34. “They are the hippest group.”
After years of robust e-book market growth, sales have flattened out in the past two years, while sales of traditional books seem to be stabilizing.
Noah Genner, president of Booknet Canada, believes e-books are definitely here to stay, even though it is difficult to predict their trajectory in an industry increasingly shaped by new technology.
Sales often follow an “innovation curve,” Genner noted, where sales spike in a new product when the general population adopts a new technology. It is generally followed by a period of slow to flat growth, he noted. “These peaks and plateaus happen in almost every consumer device all the way back to washing machines.”
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