January 18, 2022

Social Media: “Taking a Page From the New York Public Library’s Approach To Instagram”

From Tech Republic:

The New York Public Library has a lively Instagram account with 80,000 followers, and for those who don’t pass by the building by on the regular, that might just be the best place to get a daily dose of the historic institution.

Chad Felix handles the Instagram account for the New York Public Library. He’s been there just about three months. Coming off years of experience working in bookstores, Felix learned the value of expressing thoughtfulness and enthusiasm for books — and instead of having that drive book sales, it gets people to engage with the library and the free services it provides.

“People respond really well to being thoughtful and just having fun, as opposed to having an agenda. You kind of do both, but it’s really important to just be excited about it,” he said. “That sounds so cheesy, but when you’re engaging with it and you’re interested in it, I think people tend to respond and also become engaged with it.”

Read the Complete Article (approx. 850 words)

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.