December 5, 2020

Study: “Teens Google Away for Health Info

From eMarketer:

Source: eMarketer

In March 2015 polling by GfK for Northwestern University, 25% of US teen internet users said they obtained “a lot” of health information via the internet. While this trailed human sources including No. 1 parents (55%), school health classes (32%) and doctors and nurses (29%), it was more popular than all other media types included—books, TV news, radio and newspaper and magazine articles.

When looking to the internet for information, teens relied heavily on search. Among respondents who searched for health info digitally, 58% cited Google as a way of finding websites to conduct research, and an additional 14% relied on other search engines such as Yahoo and Bing. Browsing, social networks and ads barely came into the picture.

Read the Complete Article

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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