Ebook Subscription Service Oyster Opens New Ebookstore & Releases Version 2.0 of App

UPDATE: Watch an Interview with Oyster CEO Eric Stromberg (via Yahoo Finance)
From the Oyster Blog:

With our new ebook store, virtually any book you can think of is available on Oyster, including all new releases and pre-orders like Harper Lee’s Go Set A Watchman and Jonathan Franzen’s Purity. And through our unlimited subscription service [our emphasis] (now known as Oyster Unlimited), you still have access to the same million books—from Harry Potter to American Sniper—for the same monthly price.
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The store includes all of the biggest five publishers in the US (that’s Hachette, HarperCollins, Macmillan, Penguin Random House, and Simon & Schuster) and many more from Scholastic to Harlequin and Norton to Chronicle

Updated Apps Also Released

We added a toggle and banners to help you see what books are available in subscription, redesigned the Explore tab to add new categories (43 in all!), added tons of new complementary colors to book detail pages, and incorporated a lot of nice tweaks and improvements throughout. To get started, update your Oyster app to version 2.0 through Google Play or the App Store, or visit our website to see all the new books.

The blog post also points out that those subscribing to Oyster Unlimited are now reading over 100 million pages a month up from 8 million per month in December 2013.
Read the Complete Blog Post
Direct to New Oyster Bookstore

Filed under: Companies (Publishers/Vendors), Interviews, News, Profiles, Scholastic