May 26, 2022

A World First: Google Opens First Google-Branded Shop in London, UK

Google has opened a “shop in shop and petting zoon inside a London electronics store. Two more locations will open this year.

From the Wall St. Journal:

Google has opened in London its first Google-branded store-in-a-store selling space.

Housed within Dixons Carphone ’s Currys PC World store on Tottenham Court Road, the Google Shop will give Google the opportunity to show off its range of Android phones and tablets, Chromebook laptops and Chromecasts.

From The Telegraph (Includes Photos):

The shop includes a large screen called “Portal” that will allow users to “fly” around the world using Google Earth, there will also be a “Doodle Wall” where wannabe budding artists will paint their own Google logo, and a “Chromecast Pod” where customers can watch Google Play movies and YouTube.

From the Formal News Release:

The Google shop hopes to host regular classes and events for the public. Classes will range from how to keep secure online and simply learning how devices work, to understanding how different devices work together to enable a more connected lifestyle.“Virtual Space Camps” will be offered to teach children the basics of coding and teachers will be invited to “Open House” events, to keep up to speed on the free educational tools on offer from Google.

There will be two more Google “Shop in Shops” opening later on in the year in Currys PC World’s Fulham and Thurrock Megastores.

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.