From the Flurry Blog:
Recently we examined usage by form factor in January 2014 and January 2015 and found that phablets, such as the iPhone 6 Plus and the Samsung Galaxy Note, take the lead in usage growth, growing 148% year over year and propelling the overall mobile and app industry to 78% year over year usage growth (as measured by number of sessions). This is 3.8 times faster than the growth of medium-sized phones such as the iPhone 4 and iPhone 5 over a similar period. In this same period, small tablet use grew only 14% and full-size tablet usage shrank by 20%. While this is only one year’s worth of data, the numbers are impressive, leading us to believe that the mobile industry has found a killer form factor, combining the tablet’s bigger screen and ease of navigation with the true mobility of the phone.
When we dug deeper into the app categories where usage has grown on the phablets much faster than other device types, it became clear that the phablet has become the ultimate media-consumption device. Music, Media & Entertainment, Sports, and News & Magazines, were the categories that grew the fastest on phablets, dramatically over-indexing the growth on other device types. In fact, Sports grew 427% more on phablets than any other device type.
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Note: Flurry Analytics is a Yahoo company.
Hat Tip: Social Times