October 24, 2021

Social Media: New Research Shows Twitter Trailing Facebook by a Long Shot in Canada

From eMarketer:

Facebook users in Canada access the social network nearly twice as often, on average, as Twitter users in the country do, according to January 2015 polling from Forum Research. Instagram was also accessed more times per week than Twitter by users in Canada.

Nearly half of Facebook users in Canada reported checking the site more than once per day, with another 26% logging on daily. Only 38% of Twitter users logged on at least daily, vs. 55% of Instagram users and 19% of LinkedIn users. Usage rates averaged out to nine Facebook visits, six Instagram visits, five Twitter visits and two LinkedIn visits weekly.

Read the Complete Post, Including One Additional Chart

About Gary Price

Gary Price (gprice@mediasourceinc.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at Ask.com, and is currently a contributing editor at Search Engine Land.

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