Social Media: New Research Shows Twitter Trailing Facebook by a Long Shot in Canada
Facebook users in Canada access the social network nearly twice as often, on average, as Twitter users in the country do, according to January 2015 polling from Forum Research. Instagram was also accessed more times per week than Twitter by users in Canada.
Nearly half of Facebook users in Canada reported checking the site more than once per day, with another 26% logging on daily. Only 38% of Twitter users logged on at least daily, vs. 55% of Instagram users and 19% of LinkedIn users. Usage rates averaged out to nine Facebook visits, six Instagram visits, five Twitter visits and two LinkedIn visits weekly.
About Gary Price
Gary Price (email@example.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.