From the BBC Monitoring Service:
Carriages on Line 4 of the city’s metro feature barcodes which people can scan with their tablets or smartphones, China’s BTV News channel reports. They’ll be able to choose from a selection of ten books, which will change every couple of months.
“I think we have found a great, effective and handy tool to make traditional culture popular,” says Rong Jun, a spokesman from the city government, which is supporting the initiative along with the National Library.
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Note: The BBC Monitoring post includes links to two video reports in Chinese.