New Online: Report on the Book-Buying Habits of Canadians, Library Usage Also Discussed
Canadian book buyers across the country have a lot in common. We buy more print books than ebooks, we almost always pay full price, and we’re most likely to discover our books online, though we prefer to buy them in-store.
But some interesting discrepancies do arise in our latest consumer study, Coast to Coast: Book-Buyers Across Canada, among book buyers from Western Canada, the Prairies, Central Canada, and the Maritimes.
- Only 13% of Atlantic Canadians are likely to purchase ebooks, compared to 17% overall.
- Central Canadians are the most likely to thoroughly plan their purchase: both which title to buy and when to buy it (35%).
- Readers in the Prairies are most likely to know they can borrow ebooks from their local library (65%).
- Western Canadians are slightly more likely to buy non-fiction than fiction (49% vs. 46%) whereas all other regions buy fiction first.
Direct to Full Text Report (3o pages; PDF)
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.