May 23, 2022

Market Research: A Look at Phablet Usage in North America (77% of All Web Traffic Comes From Samsung Products)

From Chikita:

Several years following their North American debut, smartphones with five-inch and larger screens, nicknamed phablets, have become decidedly mainstream. Samsung has designed both of its latest flagship Galaxy S devices with screens surpassing the five-inch mark, and Apple released its first phablet-style iPhone earlier this fall. With Samsung’s sizable number of offerings in the segment, it’s no wonder that users of its larger-screened smartphones drive more than 77% of all phablet-based Web traffic within North America. However, current usage statistics point to a competitive marketplace with a variety of brands achieving success with new five-inch and greater phone models.

To quantify the distribution of Web usage among all available phablet models, Chitika Insights sampled tens of millions of U.S. and Canadian smartphone-based online ad impressions running through the Chitika Ad Network. The impressions were then segmented based on phone screen size. The data used to compile current usage share were drawn across the time range of November 6 through 12, 2014.


Source: Chikita

A report summary and two additional charts can be found here.

The complete report is available at no charge, registration is required (name and email). 8 pages; PDF.

About Gary Price

Gary Price ( is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. Before launching INFOdocket, Price and Shirl Kennedy were the founders and senior editors at ResourceShelf and DocuTicker for 10 years. From 2006-2009 he was Director of Online Information Services at, and is currently a contributing editor at Search Engine Land.