New research from Flurry Analytics, a Yahoo company.
According to the report during Q3 2014 Americans spent an average of 168 each day on television and 177 each day on mobile apps (chart provided in blog post).
From the Flurry Analytics Blog:
In our analysis, we found that time spent on mobile devices grew in the US by 9.3% – from 2 hrs and 42 minutes to 2 hrs and 57 minutes – in the past nine months. That is almost 3 hrs per day spent on mobile devices by the average American consumer, while time spent on TV has remained flat at 2 hrs and 48 minutes daily, according to the US Bureau of Labor Statistics.
While we don’t have a way to measure the overlap in time spent, other than our own families’ experiences, we believe that there is plenty of overlap between the time spent on TV and that on mobile devices. It is a tall order to believe that the smart device (and app) industry, which didn’t exist six and half years ago, can take out an industry entrenched in every American household since the middle of the last century. But it has happened. Smart devices are practical, and are glued to consumers 24/7/365. Those factors, combined with the content explosion on these devices through millions of apps, helped mobile snatch the big prize from television. As of September 2014, it is a new world in the American living room.
- Time Spent on Mobile Devices and TV
- Growth in Time Spent by App Type