SUBSCRIBE
SUBSCRIBE
EXPLORE +
  • About infoDOCKET
  • Academic Libraries on LJ
  • Research on LJ
  • News on LJ
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Libraries
    • Academic Libraries
    • Government Libraries
    • National Libraries
    • Public Libraries
  • Companies (Publishers/Vendors)
    • EBSCO
    • Elsevier
    • Ex Libris
    • Frontiers
    • Gale
    • PLOS
    • Scholastic
  • New Resources
    • Dashboards
    • Data Files
    • Digital Collections
    • Digital Preservation
    • Interactive Tools
    • Maps
    • Other
    • Podcasts
    • Productivity
  • New Research
    • Conference Presentations
    • Journal Articles
    • Lecture
    • New Issue
    • Reports
  • Topics
    • Archives & Special Collections
    • Associations & Organizations
    • Awards
    • Funding
    • Interviews
    • Jobs
    • Management & Leadership
    • News
    • Patrons & Users
    • Preservation
    • Profiles
    • Publishing
    • Roundup
    • Scholarly Communications
      • Open Access

September 20, 2014 by Gary Price

Encyclopaedia Britannica Sees Digital Growth, Aims to Draw New Users

September 20, 2014 by Gary Price

A recent Chicago Tribune article that has been syndicated to a number of newspapers.
From the Article:

Chicago-based Encyclopaedia Britannica, which shelved its venerable print edition in favor of a digital-only version more than two years ago, is looking to reclaim its legacy as the household reference of choice.
[Clip]
Some 50,000 households pay $70 annually and an additional 450,000 get full access through distribution partners such as telecom companies and Internet providers, a subscriber base that has remained stable despite the chipping away of the pay wall, Cauz said. Meanwhile, online traffic has more than doubled, and advertising growth has reduced dependence on user fees. Subscriptions now account for 75 percent of Britannica.com’s revenue, down from 95 percent two years ago.
[Clip]
Britannica.com is on track for 12 million visitors in September, up from 4.7 million during the same month in 2012, executives said. Back-to-school visits are expected to ramp up in October, but the company goes beyond homework help to drive up traffic, employing such unabashed click-bait techniques as photo galleries, quizzes and “listicles,” which combine lists with articles.
[Clip]
Encyclopaedia Britannica employs 500 people worldwide, with 210 housed in expansive riverfront offices in downtown Chicago. User interface, curriculum and technology specialists abound as the company’s diversified business model evolves.

Read the Complete Article (1187 Words)

Filed under: Patrons and Users, School Libraries

SHARE:

slj

About Gary Price

Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.

ADVERTISEMENT

Archives

Job Zone

ADVERTISEMENT

Related Infodocket Posts

Not Real News: An Associated Press Roundup of Untrue Stories Shared Widely on Social Media This Week

From the Associated Press: A roundup of some of the most popular but completely untrue stories and visuals of the week. None of these are legit, even though they were ...

New Congressional Research Service (CRS) Report: Generative Artificial Intelligence: Overview, Issues, and Questions for Congress

From a CRS “In Focus”: The recent public release of many GenAI tools, and the race by companies to develop ever-more powerful models, have generated widespread discussion of their capabilities, ...

Report: Bing Maps Global Building Footprints Released

From the MS Bing Blogs: Microsoft Maps has a dedicated Maps AI (artificial intelligence) team that has been taking advantage of Microsoft’s investments in deep learning, computer vision, and ML ...

Broward County, Florida: "'I Read Banned Books' Library Cards Spark Support and Outrage"; Wake County, North Carolina: Moms...

Broward County, Florida: “‘I Read Banned Books’ Library Cards Spark Support and Outrage” (via WFTS) Librarians Strike Back Against Comics Bans (via PW) Michigan: Book Bans Discussed on Michigan Public ...

Missouri: "Libraries Say They Never Offered 'Obscene' Materials, But Ashcroft’s Rule Has Them Scrambling"

From the St. Louis Post-Dispatch: St. Louis-area librarians are confident their children’s sections don’t include — and never have — obscene materials, but they are spending hours examining policies to make ...

Profile: "Carla D. Hayden Wants to Spread the Wonders of the Library Into Everyone’s Lives"

From University of Chicago News: In the fall of 2016, Carla D. Hayden had just been confirmed as the 14th librarian of Congress—the first woman and the first African American to hold ...

Statement: American Library Association (ALA) Welcomes White House Actions to Address Book Bans

Fron ALA (Full Text): The American Library Association (ALA) applauds the Biden-Harris Administration’s steps announced today to address the rise in book bans and other attacks on LGBTQIA+ Americans. In ...

Missouri: A Kansas City Library System Has Banned LGBTQ Pride Book Displays in Children's Areas; Texas: “Seems Obscene” Says...

Association of College & Research Libraries (ACRL) ACRL Executive Director Robert “Jay” Malone is Leaving Organization, Will Be Succeeded by Interim Executive Director Allison Payne (via ALA) Databases CiteScore 2022 ...

New IMLS Releases Research Brief: Access to Public Library Services and Materials During the First Nine Months of...

From IMLS: The Institute of Museum and Library Services announced today the release of a research brief on the public library response to community needs during the first 9 months ...

Video: Poet and Author Amanda Gorman Joins "CBS Mornings" For Her First Interview Since Her Poem And Book,...

From CBS News (via YouTube): Poet and author Amanda Gorman joins “CBS Mornings” for her first interview since her poem and book, “The Hill We Climb,” was restricted by a ...

GPO and NOAA Partner to Increase Permanent Public Access to NOAA Publications

From a Joint Announcement: U.S. Government Publishing Office (GPO) in partnership with the National Oceanic and Atmospheric Administration (NOAA) Central Library is working to add more than 47,000 unique items ...

Scholarly Communication: "Why Nature Will Not Allow the Use of Generative AI in Images and Video"

From a Nature Editorial: Why are we disallowing the use of generative AI in visual content? Ultimately, it is a question of integrity. The process of publishing — as far ...

ADVERTISEMENT

FOLLOW US ON TWITTER

Tweets by infoDOCKET

ADVERTISEMENT

This coverage is free for all visitors. Your support makes this possible.

This coverage is free for all visitors. Your support makes this possible.

Primary Sidebar

  • News
  • Reviews+
  • Technology
  • Programs+
  • Design
  • Leadership
  • People
  • COVID-19
  • Advocacy
  • Opinion
  • INFOdocket
  • Job Zone

Reviews+

  • Booklists
  • Prepub Alert
  • Book Pulse
  • Media
  • Readers' Advisory
  • Self-Published Books
  • Review Submissions
  • Review for LJ

Awards

  • Library of the Year
  • Librarian of the Year
  • Movers & Shakers 2022
  • Paralibrarian of the Year
  • Best Small Library
  • Marketer of the Year
  • All Awards Guidelines
  • Community Impact Prize

Resources

  • LJ Index/Star Libraries
  • Research
  • White Papers / Case Studies

Events & PD

  • Online Courses
  • In-Person Events
  • Virtual Events
  • Webcasts
  • About Us
  • Contact Us
  • Advertise
  • Subscribe
  • Media Inquiries
  • Newsletter Sign Up
  • Submit Features/News
  • Data Privacy
  • Terms of Use
  • Terms of Sale
  • FAQs
  • Careers at MSI


© 2023 Library Journal. All rights reserved.


© 2022 Library Journal. All rights reserved.