US adults will spend an average of 21 minutes each day on Facebook in 2014, according to new figures from eMarketer—its first-ever analysis of daily time spent on the social network. Those 21 minutes account for one-third of the time US adults spend each day on social networks, 6.0% of time they spend with digital devices and 2.8% of average daily time spent with all media. Average time spent per day with all major media among US adults will increase by 21 minutes from 2013, according to eMarketer, totaling 12 hours, 28 minutes in 2014.
Among adult Facebook users, average time spent per day on the network is 39 minutes, accounting for 38.1% of their daily time spent on social networks.
In 2014, US adults will spend 7.1% of their daily time listening to Pandora, according to our figures. That’s not a misprint: For the average US adult, daily time spent with Pandora exceeds daily time spent on Facebook. However, advertisers will only allocate 1.4% of their digital ad dollars to Pandora, a fraction of what they devote to Facebook.