Amazon spent $157.7 million on Google U.S. search ads in 2013, by far the most by any company, according to Ad Age DataCenter’s first ranking based on data from AdGooroo, a Kantar Media company focused on search marketing.
It may raise a few eyebrows to see Amazon atop the list of Google’s biggest spenders. Over the past few years Amazon has ramped up its business of selling search and display ads on its own and others’ sites, putting it in direct competition with Google’s ad business. Last year Amazon generated $750 million from worldwide advertising revenue and is expected to pull in more than $1 billion this year, according to estimates from digital data firm eMarketer.
2. Priceline Group
5. Microsoft Corp.
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