Fast Facts: Google’s Top 25 Largest Search Advertisers in 2013
Amazon spent $157.7 million on Google U.S. search ads in 2013, by far the most by any company, according to Ad Age DataCenter’s first ranking based on data from AdGooroo, a Kantar Media company focused on search marketing.
It may raise a few eyebrows to see Amazon atop the list of Google’s biggest spenders. Over the past few years Amazon has ramped up its business of selling search and display ads on its own and others’ sites, putting it in direct competition with Google’s ad business. Last year Amazon generated $750 million from worldwide advertising revenue and is expected to pull in more than $1 billion this year, according to estimates from digital data firm eMarketer.
2. Priceline Group
5. Microsoft Corp.
Direct to Complete Article and Top 25 Rankings
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.