Article: Online Deception in Social Media
The following article was co-authored by two Library and Information Science faculty members at the University of Kentucky.
Title
Author
Michail Tsikerdekis
University of Kentucky
Sherali Zeadally
University of Kentucky
Source
UKnowledge
U. of Kentucky Digital Repository
Published version appears in Communications of the ACM, v. 57, no. 9, p. 72-80.
Abstract
The explosive growth of social media applications has revolutionized the way we interact with one another. However, the emergence and use of this online environment has also created new opportunities for deception. We present a brief comparison between traditional (i.e., offline) deception and online deception with a focus on social media. Furthermore, we explore some of the factors that can affect the difficulty in achieving deception in social media and we use a deception model to classify different online deception techniques. We also discuss the ease of deployment and success of these techniques. Finally, we highlight some challenges that social media designers must address in the future to protect social media users from online deception.
Direct to Full Text (17 pages; PDF)
Filed under: Libraries, News, Open Access, Patrons and Users
About Gary Price
Gary Price (gprice@gmail.com) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.
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