Social Media Metrics: Twitter Opens Analytics Access To All Users

From Martin Beck at Marketing Land:

The feature — previously only available to advertisers, Twitter Card publishers and verified users — provides detailed information about how tweets are performing, showing impressions, clicks, retweets and replies for each tweet as well as monthly engagement and engagement rates for an account.
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Today’s change was noted in an update to a Twitter support page, which said that the tweet activity dashboard is currently available to people who tweet primarily in English, French, Japanese and Spanish and have had an account for at least 14 days. The company said it is working on rolling access out to the rest of its users. Users can gain access to their Tweet activity dashboard by logging into analytics.twitter.com.

Read the Complete Article

Analysis by Danny Sullivan: “Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted (via ML)

Filed under: Companies (Publishers/Vendors), Dashboards, News, Patrons and Users