Social Media Metrics: Twitter Opens Analytics Access To All Users
The feature — previously only available to advertisers, Twitter Card publishers and verified users — provides detailed information about how tweets are performing, showing impressions, clicks, retweets and replies for each tweet as well as monthly engagement and engagement rates for an account.
Today’s change was noted in an update to a Twitter support page, which said that the tweet activity dashboard is currently available to people who tweet primarily in English, French, Japanese and Spanish and have had an account for at least 14 days. The company said it is working on rolling access out to the rest of its users. Users can gain access to their Tweet activity dashboard by logging into analytics.twitter.com.
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Analysis by Danny Sullivan: “Just Like Facebook, Twitter’s New Impression Stats Suggest Few Followers See What’s Tweeted (via ML)
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.