Serials: “Print Isn’t Dead After All; Mags Record Upbeat Quarter”
The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with 23 in the same quarter a year ago. Observers were also impressed by the quality of the new titles.
[Data used in article was provided by MediaFinder.com.]
On the flip side, 11 magazines folded in the quarter, compared to eight in the period a year ago. Among them were Executive Travel and four business-to-business publications, including American Agent & Broker.
The digital-only magazine launches this year were impressive too. There were 10 of those, compared to just four a year ago. They included The Intercept, from eBay founder Pierre Omidyar’s recently launched news venture First Look Media.
While there are big, new launches such as the Hearst venture with Dr. Mehmet Oz, entitled Dr. Oz, The Good Life, Hagood said many are smaller and meant for a targeted audience, with examples ranging from Niche Media’s regional Austin Way to Hi-Torque’s Electric Bike Action.
About Gary Price
Gary Price (firstname.lastname@example.org) is a librarian, writer, consultant, and frequent conference speaker based in the Washington D.C. metro area. He earned his MLIS degree from Wayne State University in Detroit. Price has won several awards including the SLA Innovations in Technology Award and Alumnus of the Year from the Wayne St. University Library and Information Science Program. From 2006-2009 he was Director of Online Information Services at Ask.com. Gary is also the co-founder of infoDJ an innovation research consultancy supporting corporate product and business model teams with just-in-time fact and insight finding.