Some new research about U.S. mobile web users from Nielsen.
The findings come from the latest edition of the Nielsen Cross-Platform Report (Q4, 2013) that you can download for free by completing the registration form on this page.
From Nielsen:
When looking at U.S. smartphone users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web. In fact, while all smartphone users spent 89 percent of their mobile media time in Q4 2013 using mobile apps, women spent nearly an hour-and-a-half more than men using mobile apps.
Source: Nielsen Cross Platform Report (Q4 2013)
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