Responsive Design: Wiley Launches Next-Gen HTML “Anywhere Article” Across Wiley Online Library

From Wiley’s Announcement:

Until now, options for downloading and viewing journal research have often been restricted to flat HTML or PDF formats. Based on extensive user testing and feedback to ensure the Anywhere Article reflects user needs, Wiley’s new enhanced HTML offers an interactive and portable alternative.
Using the latest HTML5 technology, the Anywhere Article flows intelligently into different screen sizes, from desktops and tablets to mobile phones, automatically resizing the content and accompanying functionality to give the optimal viewing experience on any device.
The interactive sidebar offers easy access to citations without leaving the context of each reference. Similarly, the figure viewer allows readers to browse an article’s full set of figures and quickly navigate directly to each figure’s corresponding content in the paper.
The enhanced HTML article will be enabled in participating journals across Wiley Online Library [approx. 1500 journals].
“Our research shows that 65% of users prefer to download a PDF, rather than use standard HTML articles”, said Todd Toler, Vice President, Digital Product Management. “Following conversations with our communities which identified the need for the Anywhere Article, we believe our enhanced HTML can offer both the portability and readability of the PDF, while opening up new ways to improve the user experience.”

Full Text Example of  “Anywhere Article”

Background About Development of the “Anywhere Article” From Wiley’s Exchanges Blog

• Designing a Better HTML Article: The “Anywhere Article”
  From members of Wiley’s User Experience (UX) Team.
• The Challenges and Technology Behind the “Responsive” Anywhere Article

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